Session
Building People Data Foundations: Lessons from Two Organisations
What carries over, what needs to change, and how to build foundations that support analytics and AI.
PAWorld26 NYC · 4–5 November 2026 · New York City
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About this session
Quinn Knudsen of Clorox draws on his current work and previous role at Mastercard to explore how to build reliable people-data foundations for analytics and AI. Examine where to begin, how standards and ownership work in practice and how technology choices should reflect business needs. Discover which principles carry across organisations and where a different context calls for a different approach.
Learning outcomes
- Identify a foundational data priority linked to a business need.
- Clarify ownership or a standard that supports reliable use.
- Judge what to adapt before applying another organisation's approach.
This session will explore
- Compare lessons about where to begin building people-data foundations.
- Examine how standards and ownership work in different organisational settings.
- Connect technology choices to business needs and distinguish transferable principles from local practice.
Context
Reliable people-data foundations require decisions about standards, accountability and business priorities. Experience across organisations helps reveal which principles transfer and which practices need adaptation.
Speakers and contributors
Quinn KnudsenPresenterHead of People AnalyticsThe Clorox Company